This page has resources for current Stewardship Fund grantees to complete their projects. The guidelines below will help grantees meet the requirements of their MWMO project agreement. The other resources may assist grantees in their role as an MWMO partner and in working with various types of consultants and contractors.
Promoting Your Project
The tools below will help you promote your project while correctly giving MWMO funding credit.
MWMO Brand Style Guide
The MWMO’s Brand Style Guide includes information on appropriate use of the MWMO’s logo, typeface, interpretive sign templates, and other design elements. It is intended for use by partners, grantees, graphic designers, members of the news media, and MWMO staff.
Topics covered in the style guide include:
- The MWMO Logo (use, variations, alternative colors)
- Typeface (primary and backup fonts, print and web rules)
- Colors (color pallette, color ratios)
- Design Elements (photography and photo treatments)
- Interpretive Signage (signage standards, signage templates)
MWMO Brand Style Guide
(PDF, 9 MB, 32 pages)
MWMO Funding Credit Guidelines
This document includes a brief description of how to properly acknowledge MWMO funding for a project.
MWMO Funding Credit Guidelines
(PDF, 0.2 MB, 1 page)
Sending Out Press Releases
Sending a press release to your local newspaper or other news media organizations is a great way to get the word out about your project. We have created a template that you can download and use to create your own press release.
Press Release Template
(DOCX, 0.8 MB, 2 pages)
Some tips on sending out press releases:
- Don’t be too wordy. Try to fit your entire press release on a single page of paper (front and back). Shorter is usually better.
- Make sure you don’t forget any important details. Always remember to include “Who,” “What,” “When,” “Where” and “Why.”
- Include relevant photos or graphics, if available.
- Be mindful that reporters have deadlines. For weekly or monthly publications, you might want to contact them well in advance of their next issue.
- If emailing your press release, copy and paste the text directly into the email, and also attach it as a PDF.
- Make sure you recognize project partners for their contributions, and provide partners an opportunity to review before sending out a press release.
Don’t be afraid to send your press release to news organizations of all sizes. If you know the names of specific reporters, you can try contacting them directly. Otherwise, most news organizations offer a general email address and phone number for submitting news tips. Contact information can usually be found right on the organizations’ websites.
When deciding whom to send your press release to, think about all different types of media, including newspapers, TV, radio, and blogs. You could also send it to your local neighborhood association for inclusion in their next newsletter.
If you’re looking for examples of press releases, you can find some right here on the MWMO website. If you’re feeling overwhelmed, you can always contact us for help too.
This is the standard, service-marked MWMO logo that may be used to provide recognition to the MWMO where appropriate.
JPEG – Small (424 x 505, RGB, 72 dpi, 87 KB)
JPEG – Large (1763 x 2100, RGB, 300 dpi, 400 KB)
The MWMO logo is also available in alternative file formats, layouts and colors that may be suitable for special uses. Contact the MWMO’s communications principal if you need access to these files.
Do you need photos for a brochure or a presentation, but can’t afford to pay for images from a stock photography website? We’re here to help!
Although it’s easy to find lots of photos on the internet, it’s important that you respect the owners’ copyrights and only use photos with the artists’ permission. To make things a little easier for you, we put together a list of resources and a small library of photos that you may use to help promote your project.
Minnesota Pollution Control Agency
One great source of environment-related photos is the Minnesota Pollution Control Agency (MPCA). The MPCA publishes many of its photos to Flickr on a Creative Commons license. This means you are free to use the photos as long as you follow certain guidelines. These include crediting the MPCA as the source of the photo, not using their photos for commercial purposes, and following certain other restrictions. We encourage you to read the full details of the license before using any of their photos.
The MPCA has also helpfully organized many of their best stock images into albums so that you can easily browse by subject. You can browse their photo albums here.
Pixabay is a good source of free images that are in the public domain. This means that you can use them without asking permission or giving credit to the artists.
The MWMO has a large library of photos, some of which are posted on our Flickr account. If you have a specific need, feel free to reach out to us directly. We are happy to help you find photos that will meet your needs.
If you have an event related to your MWMO-funded project, MWMO staff may be able to provide photography services. Contact your MWMO grant administrator for details.
Ready to create some signage to showcase your completed project? The MWMO has interpretive signage templates that can be customized to meet the needs of your project. Depending on the scope and size of your project, MWMO staff may be able to assist in the design, manufacturing, and/or installation of interpretive signage for your project. Please contact your MWMO grant administrator to discuss potential signage.
- Interpretive Sign Example 1(PDF, 2.8 MB, 1 page)
- Interpretive Sign Example 2(PDF, 3.8 MB, 1 page)
- Project Banner Sign Example 1(PDF, 0.4 MB, 1 page)
- Project Banner Sign Example 2(PDF, 8.6 MB, 1 page)
These resources may help your project run more smoothly.
Tips for Working with Consultants and Contractors
(PDF, 0.2 MB, 2 pages)
This resource will help you develop a plan to ensure the long-term function of your project.
Maintenance Plan Development Guidance (PDF, 0.1 MB, 2 pages)